Audience reports in GA

Audience reports are located under Audience in the left-hand navigation of your Google Analytics portal. These reports can help you better understand the characteristics of your users. This can include what countries they’re in, what languages they speak, and the technology they use to access your site. But it can also include data like age … Continue reading “Audience reports in GA”

Understanding Google Analytics dashboards and shortcuts

Not all metrics are useful to everyone. Luckily, it is very easy to create custom metrics that are more useful to your business. One can use dashboards and shortcuts to quickly find these metrics without having to navigate to a specific report. Dashboards are very flexible and can be used for many different purposes. For example, you could create … Continue reading “Understanding Google Analytics dashboards and shortcuts”