Using Social Media to Spread the Word

Social media is a great way to tell the world about your brand. But there’s a huge difference between social media posts and the content you put on your website. Understanding that difference is the key to getting the most out this powerful marketing tool. Slow burn marketing Your website is a vast space waiting … Continue reading “Using Social Media to Spread the Word”

AdWords – High Visibility and Rapid Results

With so much competition out there, any new brand has a fight on its hands to get established. But these days getting brand awareness is a lot easier than it used to be, thanks to Google AdWords. Rolling out a new campaign no longer involves hit and miss advertising in newspapers, billboards or expensive mailshots, … Continue reading “AdWords – High Visibility and Rapid Results”

Integrating Your Website Into Your Marketing Strategy

Your website looks good and impresses visitors. But is that enough to make the maximum impact on your marketing efforts? These days, more and more businesses are creating an integrated digital marketing strategy to help them leverage their marketing budget to the full. An integrated marketing strategy is one that has a clearly defined message, … Continue reading “Integrating Your Website Into Your Marketing Strategy”